About Me
Hello! I’m Mithra, a design enthusiast with over 19+ years of experience in the industry. My strength and passion are understanding the business and create relevant solution by synergizing design for print, web design, brand development, interactive media, package design, marketing, leadership assignments and support design directions for proposals and large deals.
Profile Summary:
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A result oriented professional with experience in digital design / brand management/ brand marketing/ UI design/ presentation design/ customer experience design / design for hybrid marketing
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Recognized as a creative design agent and innovator, managed in-house design team and worked with business development team to create design strategy aligning the brand story to the business goals.
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Skilled in delivering adaptive and creative solutions by staying up to date with best practices and emerging trends in design and technology.
In my free time, I listen to music, play with Rio (quaker parrot - our family stress buster), love to travel, help my better half in her business, uno card game with my daughter, explore new places and food.
Currently, I’m Senior Manager – Creative Strategy, Global Marketing at Cognizant one of the world’s leading professional services companies where I focus on building digital and brand experience for Cognizant.
Specialities Creative and Art Direction, Experience Design, Product Design, UI/UX Design, Web/Mobile Design, Strategy, Branding, Graphic Design, Identity Design, Advertising, Concept Design, 360°Branding, Marketing Design, Creative Leadership and Design Thinking, Prototyping, Photography
Technical Skills Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Premiere Rush, Adobe Audition, Adobe XD, UIzard, Figma, HTML & CSS, WIX
Ai Tools Adobe Firefly, Adobe Sensei, Fronty, Synthesia, Neurons AI, 3M VAS
Work Experience
2020 - Current Role
Senior Manager - Creative Strategy, Brand and Creative
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Part of the Global Marketing, responsible for elevating corporate branding and visual identity systems, brand guidelines, marketing collateral, annual reports, experiential and design for web and social.
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Work with interdisciplinary team involving designers, animators, content creators, video editors, developers in building digital and brand experience for Cognizant.
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Effectively managed all creative deliverables for global client base, international marketing initiatives and corporate communications.
2015 - 2020
Senior Manger, Business Development - QE&A
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Lead design for Quality Engineering and Assurance practice. My role comprises of a dual role involving both creative development and marketing executions by working along with executive leaders and service line leaders.
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Expert in leading end-to-end design strategies and executed for international events for Cognizant QE&A Summit, global industry conferences, sponsored events and internal events to increase brand recognition and promote thought leadership.
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Built in-house team and capabilities for design - digital creatives, marketing assets, production & promotion of videos, storyboarding, shooting and video editing.
Accomplishments
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Worked end-to-end from ideation to execution in creating a digital customer experience lab for Cognizant Quality Engineering and Assurance.
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Partner internally with cross-functional leaders and expand the value of design during client visit by crafting integrated customer experience.
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UI Design for products and Cognizant AWS global workshop.
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Support design directions for RFP proposals & large deals, Information design corporate presentations for executive leaders.
2012 - 2015
Manager, Business Development - QE&A
As a manager, I lead a talented and dynamic team of design and marketing professionals. and worked closely with executive leaders to develop and implement successful integrated marketing communications. Worked on campaigns, events. customer visit and support business development activities
2008 - 2012
Senior Associate - Cognizant
As a Senior Associate – Projects, I possess core expertise in the development of creative concepts and support strategy- execution of branding and corporate identity design through various visual media for Cognizant QE&A
2006 - 2008
Senior Design Lead - Sify
Throughout my tenure, I was responsible to set standards and design culture across the e-learning courseware created for Novartis applications and products. I led the design team to ensure consistency in creating visual content for the eLearning materials developed for Novartis Healthcare, based in Switzerland
2006
Senior Graphic Designer, Edutech
Responsible for the execution of creatives for eLearning courseware for clients. I was also a key account member of the design team based in Chennai.
2005 - 2006
Creative Designer, Mindzen
Responsible for the execution of design through various digital designs for clients. Worked on UI Design for products, Flash Presentations and Website creation.
2005
Visual Designer, Agriya
Responsible for the execution of designs online, template design for websites, web banners, online platform.
2003 - 2005
Faculty of Design, Arena Multimedia
While working at Arena Multimedia I was Responsible for teaching design across disciplines and support every program in the department at both foundation and graduate level.
Key responsibilities:
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Teaching expertise in covering a broad level of Design Concepts, Visual Communication Design and Graphic Design
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Maintaining records and measuring their creative ability through assignments
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Guiding students with their projects and prepare them for interviews and skill assessment
Education
Indian Institute of Management, Calcutta
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Advanced Programme for Marketing Professionals
Annamalai University, Chennai
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Master of Business Administration - eBusiness
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Bachelor of Science – Visual Communication
Panimalar Polytechnic College
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Professional Diploma in Computer Technology
Arena Multimedia
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Professional Advanced Diploma in Multimedia and Design
Certificates
Adobe
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Adobe Certified Professional in Visual Design
SimpliLearn
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Digital Marketing Specialist
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Mastering social media, Mobile Strategy and Digital Strategy
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Creative Certification Exam, Google Digital Academy
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Fundamentals of Digital Marketing
Arena Multimedia
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Credential for Faculty Certification
Awards and Recognition
Tata DOCOMO - Winner
Winner, Tata Docomo AD - National Animation Contest – 2009 AD got featured in Neo Sports, Star Movies, and Sony Pix
Cognizant - Go Green Short Film Festival - Winner
Winner of the short film competition emphasising the importance of reducing carbon footprint conducted by Cognizant.
TATA DOCOMO AD that got featured in
Neo Sports, Star Movies, and Sony Pix
Sify - Special Award for Sify Fungama
Won special prize for creating digital design and merchandise designs for the Event Sify Fungama 2008.
Arena Multimedia - Rising Star Award
“Rising Star Award” in Arena Multimedia for the contribution in teaching design skills.